Archives

How an April Fool’s Joke Exposed the Flaws of Recruitment Advertising

Last week, I posted an April Fool’s job advert – a confidential search for a new UK Prime Minister. It was deliberately tongue-in-cheek, and obviously so. Subtlety wasn’t the point. And yet, by the noon deadline (with responses to “the Rt Hon Sir A.P. Rilfool”), I’d received over 20 genuine applications. A week later, that […]

Read More

Working from Home? Here’s how to make the most of it…(and still get more work done)

“Let’s meet for lunch on Friday, I’m <air quote fingers> ‘Working From Home’ <air quote fingers> “ Until March 2020, that was how many people saw Remote Working. Then,….COVID. As the guidelines clamped down again, more of us are resigned to Home-Working/Roam-Working. So how do you balance productivity with health and well-being when you’re working […]

Read More

Social Media in Business – Survey

I blogged two years ago about the value of Social Media in business; specifically MY business. Read it here: What’s Twitter Worth To You?. In short, I valued my Social Media exposure, primarily Twitter, as worth £100,000 to my business in just 6 months. Two years on, Social Media is dominating most business’s sales strategy, […]

Read More