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Screen Shot 2016-05-16 at 19.05.06I blogged two years ago about the value of Social Media in business; specifically MY business. Read it here: What’s Twitter Worth To You?.

In short, I valued my Social Media exposure, primarily Twitter, as worth £100,000 to my business in just 6 months.

223231-1wsmlc1400617305Two years on, Social Media is dominating most business’s sales strategy, marketing strategy, R&D, customer feedback, new product development…and corporate personality.

It’s no longer enough to just throw a website up, especially with content that is just your 2007 corporate literature transcribed online. Regardless of your business, your digital shopfront extends to social media sites; and the smarter business’s are now really capitalising on it whilst others are yet to embrace, and risk falling (even further) behind.

 

Survey: Where do you see Social Media’s place in business?


To have your say, take part in this short SURVEY (it will take about 1 minute) – results will be published on 23rd May.

All entrants will be placed in a draw to win a prize donated by businesses that have, in turn, fully embraced and reaped benefit from Social Media:

A Pair of Oliver Sweeney Shoes
One of the UK’s pre-eminent Luxury Lifestyle Brands, manufacturing the finest shoes available. Founded in 1989, Oliver Sweeney is synonymous with quality and style. The brand prides itself on its handcrafted processes, finest Italian leathers and the originality of design ensuring they’re a favourite with customer, press and celebrities alike. My footwear of choice….and the subject of my First Impressions Blog

A Daffy’s Gin Gift Set
Daffy’s Small Batch Premium Gin is made with grain spirit from northern France, which is then distilled using a copper pot still. The Scottish distillers use a selection of eight botanicals for Daffy’s Gin, including juniper, Lebanese mint, coriander, angelica root, Spanish lemon and orange peels, cassia bark and orris root. The gift set includes a bottle of Daffy’s Gin with two glasses. Read more on our Recruitment/Gin Tips Blog

A Bottle of (Head)Hunters Cheshire Gin
Hunters Gin is a small batch premium gin developed in Cheshire. It’s made in traditional copper pot and rectifying stills (some of which being more than a century old!) using a 300yr old recipe and is flavoured with botanicals including juniper from the Balkans, French angelica, Spanish lemon peel and Florentine orris root. Read more on our Recruitment/Gin Tips Blog

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As a follow-on to the importance of Social Media in Business, we have been nominated for the ‘Best Social Media Presence‘ category at the City of Manchester Business Awards. We’d love you to vote for us. Please click here to do so.


My Thanks to Tim Cooper at Oliver Sweeney, Ian Cass at Hunters Gin & Anna Best at Daffy’s Gin for supporting me on the survey.